Work
Detailed walkthroughs of high-impact projects. Problem → Approach → Outcome → Reflection.
case-study
Cancelling Cancellation: The Social Media Strategy That Saved Millions
A social welfare firm faced dissolution after a PR crisis. A grassroots social media strategy using real voices from caseworkers and beneficiaries restored public trust and prevented closure.
case-study
How a Piece of Paper Unlocked Fundraising Potential
When a bingo fundraiser stalled at 20% sold, personalized certificates turned stakeholders into motivated advocates—reaching 100% in one week. A case study on intrinsic motivation and recognition design.