This climb is for the scrappy rebels!

This isn’t a rulebook. Just guiding principles to keep me laser-focused on navigating the exciting (and sometimes chaotic!) fields of growth. They’re not just about hitting client goals (though trust me, those high fives are sweet!), but also about cultivating a vibrant, positive work environment where collaboration thrives and everyone feels valued.

Think of it as a set of internal guidelines that keep me on track, while still allowing for exploration and innovation.

This section is always changing. There will additions and revisions as I learn more.

Philosophy

• Brand is the Backbone, Not the Billboard. A strong brand is more than just a logo. It’s what the people associate to who you are, what you stand for, and how you make people feel. It should be favorable to you.
• Embrace the Disruption. The status quo is comfortable, but not for growth. We’ll challenge assumptions, explore unconventional solutions, and champion innovation. Beyond the textbook models.
• Embrace the Hustle. Growth doesn’t come easy. We’ll be resourceful, scrappy, and willing to get our hands dirty to achieve results. Emphasis on scrappy.
• Learning Labs, Not Up-or-Out Cultures. Always advocate for a collaborative environment where knowledge thrives. Investing in people makes the firm an attractive place to work at.
• Performance Fuels the Engine, Brand Fuels the Journey. Strong performance marketing gets people in the door, but it’s a powerful brand that keeps them coming back.
• Beyond Awareness, There’s Advocacy. We don’t just want people to know you – we want them to be your biggest fans, spreading your message, and rooting for you always.

Approach

• Data is King, But Agility is Queen. We’ll leverage data to inform our decisions, but we won’t be bogged down by analysis paralysis. We’ll test, iterate, and adapt faster than the competition.
• Empowerment, Not Overwhelm. Knowledge transfer and clear communication empowers greater decision-making. Breakdown jargons into understandable bits, always provide illustrative examples.
• Think Outside the PowerPoint. Forget fancy presentations. Our focus is on actionable plans, clear communication, and a relentless drive to execution.
• Embedded Partners, Not Outsiders. I will become an extension of every team, will understand your culture to influence every research, every suggestion.
• We Learn Together. Dictate solutions I will not. We’re partners in the growth journey, collaborating with your team to unlock your full potential.