Hello There! đź‘‹
I’m Damien. I turn brand chaos into repeatable systems.
I started in 2010, designing fake brands in PowerPoint. Four years later, I was leading growth at my university. My first big campaign? We “sold out” a venue that wasn’t actually ready. Learned a lot that day.
Now I help founders build brands that feel human, using systems that scale. I’m obsessed with AI—not because it’s trendy, but because it accelerates how I learn.
I’m usually the first non-technical person founders bring on board. Why? Because I understand that brand isn’t just the logo—it’s the backbone. It’s what people associate with who you are, what you stand for, and how you make them feel.
My approach is a little unconventional. I maximize value by using what’s already available. I codify processes so they’re repeatable. I build teams from scratch. And I’m not afraid to get my hands dirty—whether that’s writing copy, planning events, or turning messy notes into handbooks.
When I’m not working, I’m perfecting mediocre tiramisu and hunting for the perfect note-taking app (spoiler: it doesn’t exist).
See what I’m working on now.
How I Work
I don’t just deliver strategies. I build systems you can own.
Here’s what drives my approach:
1. Brand is the Backbone
A strong brand isn’t a logo or a color palette. It’s what people associate with who you are, what you stand for, and how you make them feel.
When a social welfare firm faced dissolution after a PR crisis, we didn’t run ads. We let caseworkers and volunteers tell the story. Public trust climbed because real people spoke, not executives.
Read the case study: Cancelling Cancellation
2. Recognition Over Rewards
People don’t just want money. They want to be seen.
A bingo fundraiser stalled at 20% sold. We created certificates—signed by the principal, awarded in front of the school. Sales shot up. Teachers used them for salary portfolios. One piece of paper created a ripple effect.
Read the case study: How a Piece of Paper Unlocked Fundraising Potential
3. Systems as Freedom
Structure doesn’t kill creativity. It enables it.
I codify processes—not to make work robotic, but to make it repeatable. When you have a system, you’re not reinventing the wheel every time. You’re free to focus on what actually matters.
What I Do
I’m usually the first non-technical person founders hire. Here’s why:
1. Positioning & Messaging
Who you are and what you stand for. We’ll develop messaging that resonates with your audience, investors, media, and potential hires.
2. Growth Strategy
I analyze your funnel and prioritize activities for maximum value and ROI. No fluff, just what moves the needle.
3. Team Building
I help you identify organizational needs, define roles, and build teams from scratch. I’ve been a team of one many times—I know how to scale.
4. Hands-On Execution
Whether it’s social media content, webinars, conferences, or turning notes into handbooks—I get my hands dirty.
5. AI & Technical Workflows
I don’t just talk about efficiency; I build it. From custom LLM agents to automated content pipelines, I create the technical infrastructure that makes your brand scalable without burning out your team.
Work With Me
Email: hey@rudama.com
Telegram: @heyrudama
See my work: Case Studies
Current focus: Now