Blog
I write whenever I’m free. I plan to turn my scribbles and notes into digestible content (or maybe something less embarassing). Consider this section is a forever work in progress. I have a lot in drafts, I promise!
2023
So it has been done already. Now what?
467 words·3 mins
business
brand
Whoever gets closer to the customer wins
661 words·4 mins
brand
marketing
2022
Marketing Personas: Engage Audiences Better
1158 words·6 mins
marketing
communications
Become Customer-Obsessed, Sell the Feeling
751 words·4 mins
brand
marketing
Art of ‘stealing’ audiences from those who came first
631 words·3 mins
case
marketing
How Riot Games Mastered The Art of In-game Selling
493 words·3 mins
case
communications
Reframe Flaws to Features (feat. The Beetles)
353 words·2 mins
marketing
copywriting
Can We DIY Brand Strategy?
644 words·4 mins
brand
What is Brand Strategy? And why you need one
995 words·5 mins
brand
How we clutched funding in a week with a piece of paper
1211 words·6 mins
case