WHO AM I?

I am a brand and communications strategist and marketing generalist with a design background working remotely (mostly) with high-reward enterprises, startups, and nonprofits.

I work in a variety of practice areas such as (but not limited to)…

• Strategic assessments
• Marketing and communications planning
• Creative direction
• Business development

My passion for brands began in 2010 when I got my hands on my first ever laptop. I would use Microsoft Powerpoint to design for made-up brands. This evolved into designing for events at the school I attended. Eventually, I got tapped to make our class’ yearbook.

I then spent my university years learning design software as an agriculture student. I went beyond design by accepting work for a student-run event where I developed zero budget organic social media strategy and produced content that went consistently viral in 2014. Too viral that we sold more tickets than the venue can handle. It was a fun disaster. Too fun that it made me decide to drop majors and pursue the field.

For almost a decade, I’ve seen emotional connection and understanding from telling compelling stories can turn audiences into advocates and participants instead of just listeners and customers. And I love crafting ways into making this happen. Every work is always a different story. I love the challenge of aligning purpose to strategy to action.

I’m attending a business program at uni 🥳. The course is giving me invaluable knowledge of the principles of this rewarding and impact-sparking vocation, particularly how a company’s branding shapes organizational culture and vice-versa.

 

HOW DO I WORK?

Some clients hire me as their fractional brand and marketing (+ comms) specialist on a weekly, bi-weekly, or monthly schedule. Sometimes annually.

Others book me for specific projects such as

• brand strategy and audits
• creating communications and marketing plans
• aiding with pitches, feasibility studies, and bids
• designing creative deliverables
• spearheading events and webinars
• writing case studies and blog articles

Others view me as a specialized virtual assistant as I also maintain libraries of communication materials for clients and a one-DM-away person to discuss and validate marketing and business ideas.

I’m flexible.

 

WHO DO I WORK WITH?

My clients include nonprofits, tech startups, gambling enterprises, and solopreneurs.

Apart from solopreneurs and indie hackers, most of my clients have fewer than 20 workers. Others have hundreds under them.

I adore collaborating with small businesses and purposeful nonprofits where I can help spark positive change.

 

WORKING PRO BONO

If you are a nonprofit or an ambitious solopreneur seeking to reach out and turn your audiences into advocates, I am here to extend my support pro bono!

Although this time I would love a testimonial or a case study. This is upon realizing that my work in recent years has been strictly bounded by NDAs and is sometimes controversial. I’m committed to giving back to the community and paying it forward while also strengthening my portfolio. I would really appreciate a testimonial or a case study.

If you are a nonprofit or an ambitious solopreneur wanting to get it out there and turn audiences into advocates, I’m here to offer my support. Please reach out and let me know about your organization or business, your goals, and your single biggest marketing challenge.

Contact me today at heyrudama@gmail.com!